The Build Model
We build your app. You own it.
Send us your idea. If it is a good fit, we design it, build it and launch it. You pay a one-time startup fee and a monthly hosting fee, and in some cases we take a small share of the business instead of a higher fee.
Three simple commitments
We put our skills into your idea. Here is what we ask in return, clear from day one.
Startup Fee
One fixed fee covers planning, screen designs, a clickable prototype and an agreed build plan. You know the full cost before work begins.
Monthly Hosting
A fixed monthly fee keeps your product online, up to date, watched and improving after launch. No surprise server bills and no hidden costs.
Equity Option
For the right ideas, we take a small share of the business instead of a higher fee, so we only win if you win. We only offer this when we truly believe in it.
What we look for
We look at every idea on its own. Here is what makes a good fit.
A Real Problem
Your idea fixes a clear, real problem that people actually have.
A Defined Market
You know who your users are, why they would pay, and what they use today instead.
A Viable Revenue Path
There is a clear way to make money: subscriptions, fees on sales, licences, or another model that works.
An Engaged Founder
You come to every planning meeting, design review and progress demo. We cannot build what you do not help us understand.
Technical Feasibility
It can be built with today’s web, mobile and cloud technology, without new hardware or unproven science.
African or Global Impact
We favour ideas that help people in Africa, or that can grow worldwide from Africa.
From idea to launch
A simple process. Most ideas get a first reply within five working days.
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Discovery
We meet to understand your goals, your users and your limits. Then we agree what we will build, how we will measure success, and a realistic plan, before any code is written.
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Design
We draw the screens and build a clickable prototype. You try it and approve it before we start building the real thing.
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Build
We build working software in two-week cycles. You see the progress at every review, spot problems early, and shape the product based on what you actually see.
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Launch
We put it live on reliable servers with monitoring in place, give you clear instructions, and stay on hand afterwards so you are never on your own.
Common questions, straight answers
How long does it take to hear back?
Most ideas get a first reply within 5 working days. If we take it on, planning usually takes 2 to 3 weeks before building starts.
Do I keep ownership of my app?
Yes, fully. You own the idea and all the code. If we take a share, it is a share of the business, never of the code.
What happens if my idea is not accepted?
We give you honest feedback you can use, not a standard rejection. You are welcome to send it again once you have sharpened the idea.
Can I involve my own designers or developers?
Yes. We work well with existing teams, and we do more or less depending on what you actually need.
What technology do you build with?
Usually proven, modern tools: React, Next.js, TypeScript and PostgreSQL, hosted on AWS, Google Cloud or Azure. We adapt if you have a good reason to use something else.
Do I have to give you a share of my business?
No. A share is always optional and agreed case by case. If you would rather pay a higher startup fee and keep the whole business, you can.
Have an idea? Let's look at it.
Tell us what you want to build. We review every idea, and if it fits our criteria, we move fast.